OFF THE TRACK: MICHELIN TECHNOLOGY A STRONG MATCH FOR THE PASSIONS AND HOBBIES OF IMSA DRIVERS

IMSA drivers are known for their elite racing and passion found on the track. But their passions can also be seen off the track – whether it’s cycling, flying, off-roading, riding on a motorcycle, or farming.

This weekend at Road America, Michelin’s fan activation showcased how its tire performance is a good match for the driver’s wide range of hobbies.

Wayne Taylor Racing’s Ricky Taylor and Filipe Albuquerque, Corvette Racing’s Jordan Taylor, Core Autosport’s Jon Bennett and Colin Braun, WeatherTech Racing’s Cooper MacNeil, and Bryan Herta Autosport’s Harry Gottsacker stopped by the activation. The area featured a bicycle, UTV, airplane, tractor, golf cart, lawn mower and cars all fitted with Michelin tires. The drivers learned that Michelin technology not only goes from track to street, but from track to runway, to farm, quarry, interstate, trail, yard, and more.