FIM Enel MotoE™ World Cup to kick off in 2019
Michelin is to be the exclusive supplier of tyres to the new FIM Enel MotoE™ World Cup. The French brand, which is also involved in motorcycle competition at...
For the third year running, Michelin will be the title sponsor of the Australian Grand Prix, Round 17 of the 2018 MotoGPTM World Championship. The Michelin Australian Motorcycle Grand Prix at Phillip Island (October 26-28) promises to be one of the most spectacular races of the season.
Michelin, MotoGP’s official tyre supplier until 2022, re-joined motorcycle racing’s premier series in 2016 when a record nine different riders won races. The 2017 campaign proved just as exciting as Marc Marquez (Repsol Honda Team) and Andrea Dovizioso (Ducati Team) challenged for the crown right up to the final round in Valencia, Spain.
“Michelin is active in motorsport in order to take its technologies forward and provide its consumers with the very best products,” says Matthew Ye, Michelin’s SVP, Business Line 2 Wheels Worldwide. A high number of Michelin hypersport tyre ranges benefit from the brand's winning technologies. Our association with MotoGP has helped us to build brand awareness in many key high-growth markets. Our continuing involvement with the Australian Motorcycle Grand Prix as title sponsor provides us with a first class platform to address biking enthusiasts across the world.”
“In its capacity as tyre supplier, Michelin is one of the foundations of MotoGP™, so it’s fantastic news for both parties that the Australian GP will have Michelin as the title sponsor once more,” added Dorna Sports’ Managing Director Pau Serracanta.